The Ultimate Minimalist Capsule Wardrobe Delivered In One Click
What’s the minimum number of clothes that can define a wardrobe? This is the question posed by the team behind the exciting new start-up Wardrobe.nyc.
The company is the brainchild of Josh Goot, a fashion designer who moved his business from Sydney to New York, and his partner Christine Centenera, fashion director of Vogue Australia.
Over the last two years the couple have refined and distilled a list of the ideal pieces everyone should own, such as the perfect tee, the double-breasted coat, a fantastically proportioned hoodie and an asymmetrical pencil skirt.
The clothes come in a set of either four or eight items, which are unisex and which can be ordered online – a perfectly curated and styled combination of core looks for everyone.
“Our experience in the industry has lead us to think about a better and more egalitarian way to practice the elements of design and communication that we love, and at the same time, improve the business model so that it's more efficient and less wasteful. In the end, this allows the customer unprecedented value for true luxury goods,” they say.
Wardrobe.nyc elevates the experience of everyday dressing. Each piece is finely tuned for cut, fabric and fit, and made in Italy but designed in New York.
“We have worked hard to source textiles that we think are perfect for our pieces. Our approach to design is to simplify it - distilling these wardrobe essentials to their purest form,” the team explained to me.
The company’s campaign images feature the eight pieces styled, swapped and remixed on both men and women, fundamentally reframing the notion of unisex dressing.
These are pieces that you can mix and match together or layer with what you already have in your closet. They can be dressed up with accessories, or dressed down with trainers. I have no doubt that the way I'd wear their pieces would be very different to how Centenera might.
For Wardrobe.nyc, luxury dressing also saves time – no thinking needed when you can simply pull on their tee and skirt and your favourite shoes of the moment.
What could be next for the company after the magical four- and eight-piece wardrobe formula?
“In 2018, we are looking to release 24 new products – for men and women – across three phases. We may explore colour in time, but for now, we want the pieces to feel timeless, ageless and utilitarian. We love colour, but Wardrobe.nyc is not really about making a fashion statement.” And they are right; it’s an elegant fashion life-hack that’s about luxury and simplicity.