Gucci ArtLab Launch In Florence
High tech machinery that test sneakers in a climate controlled chamber
It’s a testament to the exponential growth and feverish demand for Gucci product that the unveiling of Gucci ArtLab in Florence gives us shivers of excitement. Touted as a futuristic centre of industrial craftsmanship and experimentation lab for Gucci’s covetable range of leather goods and shoes (which accounted for 70 per cent of Gucci’s revenues in 2017), we’re seriously thinking ArtLab is the magical Gucci factory of our dreams.
Built to facilitate the ever-growing thirst for the house’s lust-inducing creations, a frenzy which has only accelerated after appointing Alessandro Michele as creative director in 2015 and opening Gucci Garden earlier this year, ArtLab spans 37,000-square-metres and houses 800 Gucci employees. It’s located near the historic Gucci HQ in Florence’s Casellina and, naturally, is filled with gorgeous, pop-bright pieces from the recently launched Gucci Décor homewares collection.
According to Marco Bizzarri, president and CEO of Gucci, “The unveiling of Gucci ArtLab definitely represents one of the most remarkable achievements of Gucci’s unprecedented journey of the last three years, and one of the most significant industrial investments today in our country. It is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability, and our bond with our territory.”
He goes on to describe Gucci ArtLab as “the perfect expression of the corporate culture that we have been building and nurturing within the company. It is the tangible expression of a place to learn skills and techniques, a workshop to generate ideas, and ideas are the lifeblood of culture.”
If it’s anything like it sounds like – ie. luxury fashion’s answer to Google HQ – we’re sold. Just check out the Gucci-decorated presentation room above and bar, will you?